BLOSSOM PEDIATRIC-CARE SOLUTION
Keeping the child at its heart, building an inter-connected ecosystem of healthcare professionals, teachers & parents to realise a child’s true potential.
PROJECT TYPE:
Pediatric care ecosystem
MY ROLE:
Parent App workflow
& Blossom Branding & UI.
DATE:
2018
Blossom Ecosystem
Parent Application
The app focuses on connecting with the caregiver along with tracking the health of the child through vaccination, growth chart and community building through shaping memories and an intuitive feed.
Caregiver Application
The doctor app is a practice management product that kept a check on the child’ health through vaccination scheduling, charting and disease analyses.
Teacher Application
The teacher application creates timely assessment charts and classroom evaluation modules in a joyful learning environment.
RESEARCH & INSIGHTS
Parents
Migration between from cities, families.
Lack of credible data available for new parents.
Ownership of memories?
Mapping assessments & controlling expectations.
Doctors
Need for doctors to be associated with established practitioners
Lack of credible data available for new parents.
Lack of standard communication techniques
Record keeping is a low priority for new doctors
Teachers
Lack of proper communication absent between teachers & the primary caregivers
Evaluation parameters not upto the standards.
Lack of awareness amongst the teachers.
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PARENT APP: INFORMATION ARCHITECTURE
KEY WORKFLOWS
VISUAL LANGUAGE OF BLOSSOM
Nature and nurture were keywords that gave the initial direction to the brand guideline & visual style for Blossom. Motifs and patterns within natural systems
acted as visual metaphors for the logo and subsequent illustrations.
ILLUSTRATIONS
The illustration style evolved from natural motifs to more human characters of each role in a Blossom Environment. The design explorations captures the relationships between these characters and places them in a context to the environment
BLOSSOM FINAL DESIGNS
The onboarding module focuses on setting up the profile for the parents and child gathering more nuances of their activities, food intake, education & curating content more specific for their needs.
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Holistic Health tracks the child’s progress on parameters of physical development, cognitive abilities and emotional perceptions .
Vaccination module keeps a record on upcoming, scheduled & missed vaccinations
Growth chart feature presents a patient dashboard keeping track of the child’s progress on three primary parameters of weight, height and head indices.
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The feed section creates a curated content list that caters to the child’s needs which may range from dietary practices to activity charts.